Surface-specific formulation
We do not believe one generic cleaner is right for every material. Window screens, synthetic foliage, wicker, fabric covers, outdoor furniture, and marine surfaces each behave differently. Our products are positioned around those differences.
Silica-based experience
Screen Magic’s original technology uses a water-based silica system developed to loosen and lift grime from screen material while avoiding the traditional rinse-and-scrub process. Related brands build on the company’s experience with specialty surfaces and low-effort application.
Our Development Priorities
- Fewer cleaning steps
- Fast, understandable application
- Professional-quality appearance
- Responsible use on intended surfaces
- Clear instructions and customer support
- Made in the USA
Honest product positioning
Every Magic Brands product has its own directions, limitations, and recommended surfaces. Customers should always follow the product label and the instructions on the official brand website.